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Pay what you want (PWYW) lets your customers decide the amount they pay at checkout. You set a minimum price they must meet, and an optional suggested price that pre-fills the checkout to guide them. It’s a great fit for donations, tip jars, “name your price” launches, and supporter pricing.
Pay what you want is only available for one-time payment products. It is not supported for subscriptions.

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How It Works

  • The product’s price acts as the minimum — customers can pay this amount or more, but never less.
  • The suggested price is pre-filled at checkout to nudge customers toward a higher amount. It must be greater than or equal to the minimum, and is optional.
  • At checkout, the customer opens Choose price and enters any amount that meets the minimum.

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Enable in the Dashboard

  1. Go to Products and create or edit a one-time product.
  2. Under Payment Details, select Single Payment.
  3. Toggle on Pay what you want.
  4. Set the Minimum price (the lowest amount a customer can pay) and, optionally, a Suggested price to pre-fill at checkout.
Pay what you want toggle with minimum and suggested price fields in the Creem dashboard

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The Checkout Experience

When pay what you want is enabled, customers see a Choose price link on the checkout. Selecting it opens a dialog where they can set their own amount, as long as it meets the minimum. If you configured a suggested price, it’s pre-filled here.
Choose your price dialog at the Creem checkout with a minimum price

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Next Steps

API Reference

Enable pay what you want programmatically with the create product endpoint

One Time Payments

Learn how single, non-recurring payments work in Creem

Checkout API

Create dynamic checkout sessions programmatically

Discount Codes

Run promotions with percentage or fixed-amount discounts

Webhooks

Handle payment events and automate your workflow