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Branding Your Checkout & Receipts

Deliver a seamless, on-brand experience from your application to the checkout and beyond. Creem lets you customize your checkout flow and email receipts with your store’s logo, colors, and theme—ensuring your customers always feel at home.
Example of a branded checkout with custom logo and colors

Branded checkout example

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Why Customize Branding?

  • Consistent brand experience from your app to checkout and receipts
  • Build trust with your customers
  • Increase conversion by reducing friction and confusion
Your logo and colors are used on both the checkout page and the email receipt sent after a successful payment.

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How to Update Your Store Branding

1

Open Account Settings

Click your profile icon in the top right corner, then select Settings for your current store.
2

Choose Branding Menu

In the settings sidebar, navigate to Branding.
3

Customize Your Branding

  • Upload your logo (used on checkout and email receipts)
  • Select your default checkout theme (light or dark)
  • Pick your accent color (used for buttons, upsells, and field borders)
  • Set your accent hover color (for button hover states)
  • Choose your text color (for dynamic buttons and component text)
4

Save and Preview

Save your changes. You can preview your checkout with the new branding instantly.
Creem branding settings UI with logo upload and color pickers

Branding settings UI

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Test Mode vs Live Mode

You can safely experiment with different branding options in test mode—these changes won’t affect your live checkout. When you’re ready, switch to live mode and apply your final branding for real customers.

Test Mode

Try out new logos, colors, and themes without impacting your live store. Perfect for previewing and iterating.

Live Mode

Confident in your branding? Switch to live mode to update the experience for your customers.

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Programmatic Theme Selection

You can override the default checkout theme by appending ?theme=light or ?theme=dark to your checkout URL before redirecting your customers.
Example: https://www.creem.io/payment/prod_3pcofZ4pTXtuvdDb1j2MMp?theme=dark

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Best Practices

  • Use a high-contrast logo with a transparent background for best results
  • Choose accessible color combinations for text and buttons
  • Preview your checkout and email receipts in both light and dark themes
  • Test your branding in both test and live modes before going live