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Overview

Product Bundles are a powerful feature in Creem that allows you to group related products together. Similar to what other platforms call “Variants”, Product Bundles help you organize your offerings in a structured and customer-friendly way.

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Understanding Product Bundles

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What are Product Bundles?

Product Bundles are collections of related products that:

  • Share similar characteristics
  • Represent different tiers or levels of the same service
  • Work together as part of a broader offering
  • Enable streamlined product management

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Key Benefits

Organized Product Structure

  • Logical grouping of related products
  • Clear hierarchy for product offerings
  • Simplified product management

Enhanced Customer Experience

  • Easy product comparison
  • Clear visualization of different tiers
  • Simplified decision-making process

Flexible Management

  • Add or remove products from bundles
  • Adjust pricing and features dynamically
  • Maintain product relationships

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Real-World Example

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Professional Headshots Service Bundle

Here’s how a photography business might structure their offerings using Product Bundles:

1

Basic Package

A starter option priced at $99 that includes:

  • 3 retouched photos
  • 1 outfit change
2

Pro Package

A mid-tier option priced at $199 that includes:

  • 6 retouched photos
  • 2 outfit changes
  • LinkedIn optimization
3

Enterprise Package

A premium option priced at $499 that includes:

  • 15 retouched photos
  • Unlimited outfit changes
  • Full rights to all images

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Creating and Managing Bundles

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Create a New Bundle

Creating product bundles in Creem is extremely easy and can be done directly through the dashboard.

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Creating a Product Bundle

You can create product bundles by navigating to the products page and clicking on the bundles tab, or by navigating directly to https://www.creem.io/dashboard/products/bundles

When creating a new product bundle, you simply need to select which products should be part of it from the dropdown menu. This intuitive interface makes it easy to group related products together and create tiered offerings.

During bundle creation, you’ll find two important toggles that enhance customer experience:

  1. Enable Self-Service Upgrades/Downgrades: When enabled, customers can independently upgrade or downgrade between products within this bundle through the Customer Portal. This empowers customers to manage their subscriptions without requiring merchant intervention.

  2. Enable Upsells at Checkout: When enabled, customers will see upgrade options for higher-tier products within the bundle during checkout. If this toggle is activated, the checkout description will display the product bundle description rather than the individual product description, providing a more cohesive presentation of your tiered offerings.

These options give you flexibility in how customers interact with your product tiers and can significantly improve conversion rates through strategic upsell opportunities.

Product Bundle creation interface with options for enabling self-service upgrades and checkout upsells

Customer Portal view showing available upgrade options within a product bundle

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Best Practices

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Bundle Structure

  1. Logical Grouping

    • Group products that naturally belong together
    • Maintain clear relationships between products
    • Use consistent naming conventions across tiers

  2. Value Proposition

    • Clearly differentiate features between tiers
    • Maintain logical price progression
    • Highlight the benefits of each tier

  3. Bundle Organization

    • Keep bundles focused and specific
    • Avoid mixing unrelated products
    • Maintain clear documentation of bundle contents