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Abandoned Cart Recovery with Creem

Welcome to Creem’s Abandoned Cart Recovery documentation! This feature helps you automatically re-engage potential customers who start the checkout process but don’t complete their purchase, significantly boosting your conversion rates and recovering lost sales.

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What is Abandoned Cart Recovery?

Abandoned cart recovery is an automated email marketing strategy that targets customers who begin the checkout process but don’t complete their purchase. With high checkout abandonment rates across industries, this feature is essential for maximizing your revenue.

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Key Benefits

  • Recover Lost Sales: Significantly boost conversion rates and recover previously lost sales
  • Automated Process: Set it and forget it - emails are sent automatically
  • Competitive Advantage: Stay competitive in the e-commerce market
  • Increased Revenue: Turn potential lost sales into actual revenue
  • Customer Re-engagement: Bring customers back to complete their intended purchase

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How It Works

  1. Enable Per Product: Merchants enable abandoned cart recovery for specific products
  2. Customer Starts Checkout: A customer begins the checkout process for your product
  3. Abandonment Detection: If they leave without completing the purchase, the system detects the abandoned checkout
  4. Automatic Email: After a set time period, an automated recovery email is sent
  5. Revenue Recovery: Earn revenue from previously lost sales

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Getting Started

Setting up abandoned cart recovery is straightforward and requires minimal configuration:
  1. Enable the Feature Per Product
    • Log into your Creem Dashboard
    • Navigate to “Products” section
    • Select the product you want to use the feature for
    • Scroll to “Abandoned Cart Recovery” section
    • Toggle the feature to “On”
    • Save product updates
    • Feature will be enabled and start monitoring product checkouts
  2. Important Notes
    • Ensure you have consent to use customer emails for marketing
    • Recovered transactions will incur additional charges
    • Customer data is handled in compliance with privacy regulations

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Merchant Responsibilities

Before enabling abandoned cart recovery, merchants must ensure proper customer consent and legal compliance:
  • Update Terms & Conditions - include information about abandoned cart email processing
  • Update Privacy Policy - disclose how customer data is used for recovery emails
  • GDPR Compliance - ensure all data processing follows GDPR requirements
  • Regional Laws - comply with local email marketing regulations in your jurisdiction

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Billing Model

Creem charges a 5% fee on recovered transactions - you only pay when the feature actually works and generates revenue for you. This performance-based pricing ensures you’re only charged for successful recoveries. The 5% fee applies when customers complete checkout, subscription, or subscription renewals. Merchants keep 95% of the recovered revenue.

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Email Sequence

The abandoned cart recovery system automatically sends a sequence of recovery emails to customers who abandon their checkout process.

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Automated Process

Once enabled, the abandoned cart recovery system works automatically:
  • 24-Hour Detection: After 24 hours, the system automatically marks checkouts as abandoned
  • Automatic Emails: Recovery emails are sent automatically without merchant intervention

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Common Use Cases

  • Digital Products: Re-engage customers interested in software, courses, or downloads
  • SaaS Subscriptions: Convert trial users who abandon signup
  • Micro-SaaS: Recover sales for small software products and tools
Need Help? Our support team is ready to assist you with setting up abandoned cart recovery. Contact us at support@creem.io